Entrepreneurship 101

Can you build the next ice-cream empire?

Learn the ropes of what it takes to be an entrepreneur through our 'Intro to Entrepreneurship game', inspired by HBR's leading case study on this topic. Take on the role of an ice-cream enthusiast attempting to build the next F&B empire.

Inspired by the 'Ample Hills Creamery' case study published by Tom Eisenmann, Lindsay N. Hyde and Tom Quinnon (2022) available for purchase on HBR.

Learning Outcomes

The perfect induction to the life of an entrepreneur for those learning the ropes of the business world for the first time

Play time: 20 minutes

Difficult Level: Easy

1. Sustainable Growth vs. Overexpansion
2. Aligning Operations with Strategy
3. Building a brand and being true to it.
4. Planning ahead and have a long-term vision.

Ready to play?

Reach out to our team with your email address and we'll set up a free demo for you

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