ESG Marketing
Can you help your company achieve its sustainability goals?
Play the role of the CMO of “Greenco Supermarket,” a top-3 retailer in the UK and drive up your company's ESG score while optimising the brand value to help meet the company's sustainability goals by 2030.
Developed in partnership with faculty from Cambridge Judge Business School.
Is your company skill-ready to work towards its ESG Goals? Try our ESG Survey to find out
Learning Outcomes
A great game for executives and leaders from across functions looking to get a deeper understanding of the decisions and impact of ESG initiatives.
Play time: 25 minutes
Difficult Level: Medium
Get access to exclusive content from faculty from Cambridge Judge Business School on topics including:
1. 7Ps of Marketing
2. Nudges in Marketing
3. EAST Framework
4. Strategic trade-offs and decision making
5. Resource Management and optimisation
Ready to play?
Reach out to our team with your email address and we'll set up a free demo for you
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